SEO, SEA, SMO, SEM: The Complete Guide
What is SEO?
SEO stands for Search Engine Optimization. It is the combination of techniques and methods to increase visibility in search engine results. It can also be translated as “natural search engine optimization”.
What is SEA?
SEA for Search Engine Advertising designates all the actions and means that allow to buy visibility in search engines. It is translated by paid referencing or sponsored referencing.
What is SMO?
SMO for Social Media Optimization refers to all the techniques and means to gain visibility on social networks but also on media related to web communities.
What is SEM?
SEM, for Search Engine Marketing, is the set of techniques to gain visibility on search engines and includes SEO, SMO, SEA and VSEO.
Canonical URLs can have a significant impact on your site’s performance and SEO. Therefore, understanding their role will help you develop your SEO strategy.
Title Tag is a fundamental step in a positioning strategy, its optimization influences the natural referencing of the site.